Mautic, Open Source marketing software, can be used to send targeted emails about events to people on your mailing list who live within a radius of that event. The best thing about this process is the lists will always be up to date when you need them: next time an event is in the same area you have a list ready and waiting. Here’s how it’s done.
In May the EU General Data Protection Regulation (GDPR) comes into force (and no, brexit won’t get us out of it – still no benefit to brexit. Sorry.) In my view this is shaping up be a complicated piece of law for small businesses to follow, both intellectually and technically. Worryingly, I’ve not heard much…Continue reading GDPR: you are allowed to maintain a blacklist, suppression list or stoplist. You are also allowed to freak out and panic.
Note: this blog will, I hope, be out of date soon! There are several issues relating to this post which I hope Mautic can resolve soon which will make this process much easier. List cleaning to become (even) more important The ECommerceFuel mid December podcast featured Xiaohui, founder of the email deliverability firm essenceofemail.com. He…Continue reading List cleaning in Mautic